YouTube Set To Filter Content

February 28, 2007 at 12:32 am 2 comments

Click here  for the original article

Google will start to filter content from YouTube in a bid to beat video piracy.  It will use Audible Magic technology, which works by comparing the audio ‘fingerprint’ of a video to a large database of copyrighted material.    YouTube had agreed to start filtering videos in September, but was delayed in implementing such a system because Google were trying to negotiate deals with major studios.

This move will help the video-sharing site in its battle against complaints surrounding copyright issues, but feels that it will lose its popularity to sites like and other video-hosting portals.  Because these sites are still underground and have little restrictions (YouTube has a 10-minute clip limit, whereas other sites have none at all), they’re going to be more popular.

This announcement follows social networking site MySpace’s decision to take steps to  prevent video piracy using the same Audible Magic technology.  The story also relates to MySpace and the problems that it has with music piracy.  In October 2006 it joined forces with Gracenote to block unauthorised postings of copyrighted music to its site.

I think this is a good move by both Google and YouTube to prevent video piracy, but when the system is actually implemented remains to be seen.  It seems like an effective way of fighting copyright issues, and I wonder how long it will be before similar systems are put in place on sites like

Audible Magic

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MySpace adds video filtering
MySpace taps Gracenote for music content filtering


Entry filed under: Distribution, News.

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2 Comments Add your own

  • 1. dubber  |  February 28, 2007 at 7:58 am

    I think this technology of video fingerprinting is interesting, but perhaps of more note is the fact that Google is being singled out. Is it because they are the biggest organisation currently involved with online video distribution, able to pay out the largest amount in compensation — and are therefore the most likely target of infringement lawsuits?

    It’s interesting that offline, the emphasis was on stopping people from having their own unauthorised copy of a media product. Now the emphasis is on preventing people from seeing or hearing the content.

  • 2. mc536kylie  |  March 2, 2007 at 10:49 am

    I was not familiar with the term ‘fingerprinting’ before this lesson, so i have learnt something new here. It is interesting how this is a good way to try and stop copyright, however it has not actually been done yet.

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